为贯彻《海(hai)南自由(you)贸(mao)易(yi)港建(jian)设总体(ti)方(fang)案》关于“设立热带特(te)色农产(chan)品拍(pai)卖(mai)中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)”的(de)要求，提升海(hai)南(nan)花(hua)卉(hui)产(chan)业核心(xin)(xin)(xin)(xin)竞争(zheng)力，在市(shi)(shi)委市(shi)(shi)政府的(de)重视(shi)和大力支持(chi)下，2023年(nian)1月16日，由(you)集团(tuan)(tuan)公(gong)(gong)司牵(qian)头，联合海(hai)南(nan)省林(lin)业集团(tuan)(tuan)有限(xian)公(gong)(gong)司、琼山(shan)国有资产(chan)经营有限(xian)公(gong)(gong)司等发起成(cheng)立的(de)项目平(ping)台(tai)交(jiao)(jiao)(jiao)易(yi)市(shi)(shi)场--海(hai)南(nan)热带花(hua)卉(hui)交(jiao)(jiao)(jiao)易(yi)（拍(pai)卖(mai)）市(shi)(shi)场在海(hai)口市(shi)(shi)云(yun)龙(long)镇正式(shi)开业运营。市(shi)(shi)场按照(zhao)“九位一(yi)体”（物(wu)流集散中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)、检(jian)验(yan)检(jian)测中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)、价格形成(cheng)中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)、科(ke)技研发中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)、生产(chan)调(diao)度中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)、展(zhan)(zhan)览(lan)展(zhan)(zhan)示中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)、文化交(jiao)(jiao)(jiao)流中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)、数据管理中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)、金融(rong)支撑中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)）的(de)发展(zhan)(zhan)目标(biao)进行(xing)功能定位，未来(lai)将打(da)造一(yi)个国家(jia)级(ji)的(de)热带花(hua)卉(hui)交(jiao)(jiao)(jiao)易(yi)（拍(pai)卖(mai)）市(shi)(shi)场。
该市场总建筑(zhu)面积达15000平方(fang)米，规划了集热(re)(re)带花卉(hui)交(jiao)易、拍(pai)卖(mai)(mai)、商(shang)(shang)务(wu)、文(wen)创、餐饮、娱乐、观赏与(yu)旅游等复合(he)型产业(ye)形态于一体。其(qi)中(zhong)交(jiao)易（拍(pai)卖(mai)(mai)）大(da)厅，面(mian)积(ji)330平方(fang)米，安装了LED大(da)屏、拍(pai)卖(mai)(mai)席位等配套设施，是目前全(quan)省(sheng)最(zui)先进(jin)的(de)拍(pai)卖(mai)(mai)大(da)钟交(jiao)易系统及拍(pai)卖(mai)(mai)管理系统，可通过大(da)数据(ju)专线(xian)与(yu)昆明国(guo)际花拍(pai)中(zhong)心进(jin)行数据(ju)连(lian)(lian)线(xian)，可连(lian)(lian)接省(sheng)外(wai)2.5 万(wan)个花卉(hui)供应商(shang)(shang)会(hui)员，3100产地(di)采购商(shang)(shang)会(hui)员企业(ye)进(jin)行花卉(hui)拍(pai)卖(mai)(mai)业(ye)务(wu)，将极大(da)拓(tuo)展海南(nan)本地(di)花商(shang)(shang)的(de)销售渠道，可以初步实现海南(nan)热(re)(re)带花卉(hui)产业(ye)的(de)价值挖潜(qian)功能。
截止(zhi)目(mu)前，市(shi)场(chang)已经(jing)达成线(xian)下入驻协议(yi)的花(hua)(hua)商及相关行业(ye)(ye)协会(hui)达到(dao)了36家，市(shi)场(chang)运营后(hou)，将打(da)破(po)我省(sheng)花(hua)(hua)卉(hui)产(chan)业(ye)(ye)的区域发展(zhan)壁(bi)垒(lei)，通过(guo)海(hai)南(nan)花(hua)(hua)拍中心(xin)与花(hua)(hua)卉(hui)电(dian)商运营中心(xin)系统，让(rang)全(quan)省(sheng)更(geng)(geng)多的特色(se)花(hua)(hua)卉(hui)产(chan)品实(shi)现上线(xian)，提升海(hai)南(nan)花(hua)(hua)卉(hui)产(chan)品线(xian)上交(jiao)易与电(dian)商运营在(zai)全(quan)国(guo)的市(shi)场(chang)份额，让(rang)我省(sheng)花(hua)(hua)卉(hui)产(chan)业(ye)(ye)科技更(geng)(geng)创新(xin)，生(sheng)产(chan)经(jing)营体(ti)系更(geng)(geng)一流，流通体(ti)系更(geng)(geng)完(wan)善，产(chan)业(ye)(ye)配套(tao)服务(wu)更(geng)(geng)全(quan)面，从而推动我省(sheng)花(hua)(hua)卉(hui)走向(xiang)国(guo)际。